Bluesky gained over 20 million users in the 18 months following its public launch. The platform attracts journalists, developers, researchers, and early adopters, a demographic that tends to be influential. Most businesses have not yet established a presence there. Platforms reward early movers. When Bluesky's user base grows, accounts that have been active for months will have more followers, more engagement history, and more algorithmic credibility than accounts that join late. The cost of starting now is low. The cost of being late is a gap you cannot close.

Does consistent posting help on Bluesky?

Yes. Bluesky's feed algorithms favor accounts that post regularly and generate engagement. An account that posts three times a week consistently will reach more people than one that posts ten times in one day and then disappears. The platform is still small enough that consistent accounts stand out. Your posts appear in feeds more often, your replies get noticed, and your follower count grows faster than on established platforms where the competition for attention is fiercer. Bluesky activity peaks during weekday mornings in US Eastern time, roughly 9 to 11 AM.

How do I get started on Bluesky?

1. Connect your Bluesky account. Go to Profiles, select Bluesky, and enter your handle and an app password. You create app passwords in your Bluesky settings.

2. Set your search terms. Define the keywords your target audience uses. RelevantReply searches Bluesky every hour for posts that match.

3. Enable auto-replies and schedule posts. Choose a daily reply volume, schedule original posts with images, and let RelevantReply handle posting. Bluesky has no native scheduler, so RelevantReply fills that gap by connecting directly to the Bluesky API. Bluesky is free to use. There are no API fees, no premium tiers required, and no restrictions on posting frequency beyond community norms.

See also how to post on X, why Reddit matters, or go back to the complete guide.

Frequently asked questions

Bluesky does not have a native scheduling feature, but RelevantReply connects directly to the Bluesky API and publishes posts at the date and time you set. You can attach images and schedule weeks in advance.

Yes. Bluesky has no API fees, no premium business tiers, and no restrictions on posting frequency beyond community norms. Using RelevantReply on Bluesky does not incur any platform API costs.

Bluesky is built on an open protocol, meaning users can take their identity and followers to other compatible platforms. It has no algorithmic feed by default, showing posts in chronological order. The user base skews toward tech-literate and media-adjacent professionals. Unlike X, Bluesky has no API costs.

Yes. RelevantReply connects to your Bluesky account via the official API. All replies and scheduled posts are published under your handle.

RelevantReply scans Bluesky for posts matching your keywords every hour. There are no API costs for Bluesky, so scanning runs continuously without additional charges.